Website Redesign Proposal
Prepared for: Ron Leman, HardyGro
Prepared on: 07/14/2025
Summary
HardyGro has established strong foundational expertise in soil science and sustainable agriculture, offering natural biostimulant and organic fertilizer products that serve both home gardeners and professional agricultural customers.
There's significant opportunity to enhance the website's presentation and user experience to better reflect HardyGro's expertise and mission. With first impressions forming within milliseconds, optimizing the site's design and navigation will help visitors quickly understand and appreciate HardyGro's unique value proposition.
This project will update HardyGro's online presence through a website refresh that presents the company's knowledge and products in a professional, compelling manner. The new site will focus primarily on the retail market segment with an information section on agricultural segments.
Upon completion, HardyGro will have a modern, conversion-optimized website that effectively showcases their expertise, environmental mission.
#1 Content Strategy & Planning
The current website contains strong foundational content with excellent technical depth. We'll look at what you have, determine what is and isn't working, what gaps we have, etc. We'll determine what is the most important thing for customers to know depending on where they are at on the website (homepage / product page).
We'll also look at your competitors and other best-in-class examples both in and outside of your market to see what's working well and what opportunities we can learn from.
#2 Sitemap & Wireframes
With messaging nailed down, we'll figure out the layout of each page. This is like creating a blueprint - where things go and how they work together, with minimal design elements.
Key pages:
- Homepage
- Category pages (Horticulture, Home Garden, etc)
- Product pages
- About page
- Agricultural market page
#3 Design
The fun part - this is where we put visuals around the wireframes we've created. We'll add fonts, imagery, colors, and all the visual elements that make your brand come to life on the page.
We'll start with the homepage to establish the overall direction and visual style, then apply that look and feel to all the interior pages. This ensures everything feels cohesive while making sure your environmental mission and expertise come through clearly.
#4 Development
We take the designs and bring them to life inside your browser. We'll start with a starter Shopify theme and customize it to the unique design and features of your store.
We'll be sure we implement Shopify best practices, SEO best practices, and implement any custom features in a way that is easy for you to use and maintain with minimal to no additional app requirements.
Timeline
Total project duration: 7 weeks. Project phases can overlap to meet delivery requirements:
- Week 1-2: Content Strategy & Planning
Content audit, messaging development, and competitive analysis. - Week 2-3: Sitemap & Wireframes
Site structure planning and page layout blueprints. - Week 3-5: Design
Visual design development starting with homepage, then interior pages. - Week 5-7: Development
Shopify theme customization, testing, and launch preparation.
Investment
| Total Project Cost | $7,600 |
This includes all phases of work from content strategy through launch, including:
- Strategic planning and content development
- Custom design and wireframing
- Shopify development and customization
- Mobile optimization and testing
- Launch support and documentation
Payment Terms
A 50% deposit is required to begin the project, with the remaining 50% due upon completion and launch. Payments can be made via bank transfer, credit card, or other agreed methods.
Terms & Conditions
This proposal is bound by the terms and conditions found at https://borders.dev/terms, which are incorporated herein by reference. By accepting this proposal, you acknowledge that you have read and agree to these terms and conditions.
Acceptance
By signing below, both parties indicate their acceptance of this proposal, including all terms, conditions, scope of work, and payment terms described herein.
HardyGro:
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Borders Web Development, LLC
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